PurPics, a startup founded by one of the teams that participated in the 2018-2019 Pike Engineering Entrepreneurship Fellows Program, has announced a significant investment in the company.

UVAToday reported that the $750,000 investment is led by Felton Group LLC, the family office of UVA McIntire School of Commerce alumnus Jaffray Woodriff. In January, Woodriff made the largest private gift in UVA’s history to establish a new School of Data Science.

PurPics founder Aneesh Dhawan, Victor Layne and Raahish Kalaria participated in the Pike Program during the spring 2019 semester. The Pike Program is administered by the Department of Engineering and Society.

Aneesh Dhawan at Pike Showcase

Aneesh Dhawan, a 2019 Pike Engineering Entrepreneurship Program fellow, pitches his company, PurPics, at the program's Final Showcase in which Pike Fellows competed for $50,000.