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Minding the Gap: How AI Drives Performance and What Limits Its Impact
Artificial Intelligence is transforming business, augmenting human capabilities, streamlining operations and fueling innovation across industries from marketing to healthcare. Yet with its rapid adoption come pressing challenges: concerns over job displacement, ethical blind spots, unreliable outputs and a persistent gap between expectation and reality. As leaders weigh when and how to invest, AI presents both promise and peril, placing a premium on expertise, experimentation and thoughtful strategy.
On 5 December 2025, the UVA Conference on Ethical AI in Business will cut through the noise to explore these opportunities and challenges head-on. Hosted at The Forum Hotel by the UVA Darden School of Business and organized by the LaCross AI Institute, this event brings together leading researchers and business experts to share research-grounded insights, real-world case studies and ethical frameworks for AI adoption. Anchored in Darden’s renowned expertise in business ethics, the conference will equip leaders with the clarity and perspective needed to capture AI’s potential while managing its risks.